Do you network for business?
Do you need an Elevator Speech that will Get You Noticed?
First Impressions Matter. Make Yours Count.
You never get a second chance to make a good first impression. And, like it or not, first impressions last. How you introduce yourself to others matters and affects your success. Perception is everything in business.
- Are you presenting yourself and your business in a confident, professional and polished manner that attracts attention and interest?
- Or, are you just winging it and suffering through the process and the consequences?
- Would you like your success to be as quick and easy as a 60-second introduction?
What is an elevator speech anyway?
Elevator speeches are brief introductions about who you are and what you do professionally. They average 60 seconds or less, about the time it takes to introduce yourself to someone during an elevator ride.
Your success could be as quick and easy as impressing the right person at the right time with a creative, polished elevator speech. Perception is everything. How do others perceive you?
Believe it or not, there is an art and science to making the right kind of first impression with a creative, effective, elevator speech in 60 seconds or less.
Essential Elements of an Effective Elevator Speech
Avoid being stereotyped, shut down or ignored. Instead of answering the question, “What do you do?” with the usual label, “I’m a computer repair guy, doctor,” or “graphic designer,” try answering in terms of what benefits you provide them. Here are some things to consider to spark interest and motivate a response:
- Be dynamic, different and creative – Grab their attention immediately, in the first 5 – 10 seconds. Your tagline tells it all. Be creative and bold. Use humor, rhyme, alliteration, surprise, and props to get their attention. Be the one they remember.
- Say a lot in a little – choose your words wisely, because you don’t have much time to make a good first impression that matters.
- Express your core message – This is your chance to market yourself and your company. Go for it and do it with pride and confidence.
- Show, don’t tell – what you do. Tell a story. Put them in the experience of benefiting from your product or service. Make it real and tangible for them.
- Attract, Don’t Sell – Dangle the carrot; so they will pursue you for more information or to schedule an appointment with you. This is the flirting stage of starting a new relationship.
- Good Eye Contact – Don’t stare them down like a police officer, but don’t be shy about looking them in the eye. Have confidence and look them in the eye like you are equals and you have something of value to offer them. Good eye contact shows confidence and trustworthiness.
- Be conversational – Don’t lecture or sell. Just talk to them like you are having a conversation. Be an interesting and interested colleague who is letting them know something that might help them. Share information with them and connect with sincerity. Then ask them about themselves with qualifying questions to see if there is a fit to work together.
- Keep it simple – Memorize it and be prepared. This will give you confidence, which will project onto your audience. Confidence sells. Fake it until you make it. Practice in front of the mirror, and with your family and friends, until it’s automatic and second nature.
- Create a few variations – for different situations. Consider all the places and opportunities you introduce yourself. Be prepared for any and all audiences, networking events, one-on-one meetings, as well as unusual chance meetings. You never know who your next big client will be.
- WIIFM Benefit – Focus on what they want, not on what you do. Everyone is tuned into their own personal radio station WIIFM – What’s in It for Me. Show them the benefits for them. What problems do you solve for them? What pain do you eliminate for them? What need do you fill for them? What can you do for them that no one else can that saves them time or money or improves their quality of life? Be a solution provider.
- Call-to-Action – Ask a question that pre-qualifies listeners? Ask a question that determines if they are a good fit for you to work with. What do you want from them? Ask for it boldly, but skillfully. Do you want them to call you, visit your website, or schedule an appointment? Offer them something if they respond to you. Give them something that piques their interest. Entice them with an irresistible offer.
- Follow-up – What’s the point of dazzling them with your dynamic introduction, if you don’t follow up and show them some interest in return? Be selective. Qualify your leads and then follow up and cultivate those new relationships.
- Practice makes perfect – Memorize it. Know it so well that you could recite it in your sleep. It may seem awkward and uncomfortable at first, but the more you practice it in a variety of settings, and experience the positive response, the more enthusiastic and excited you will become. Confidence and competence are irresistibly attractive.
- Use the secret Success in 60 Seconds formula – for dynamic introductions that grab people’s attention and interest, so they will want to meet you and schedule an appointment with you on the spot.
Questions Your Elevator Speeches Should Answer
- What do you do? – What is your product or service? Answer in clear, easy to understand, non-jargony language in terms of how it benefits them.
- Who – is your target market? Who are your ideal clients/buying personas? Do you have more than one target market?
- Trust – Can they trust you? Who are you and your team? Why should they trust you? Are you credible? Will you deliver what you promise? Can you prove it with samples, demonstrations, testimonials, and references?
- UVP – What’s your unique value provided? What makes you unique? How are you different from your competitors?
- WIIFM – Answer their question – What’s in it for me? What benefits will they get from working with you?
Being Different is a Good Thing in Business
Be willing to be different and stand out with a unique, attention-getting, elevator speech, that wakes people up and gets their attention and motivates them to action. Be the one everyone wants to listen to, meet and do business with.
A creative, effective, elevator speech will cause people to take action. They will want to meet you and find out more about what you can do for them. A good elevator speech piques interest and motivates a response.
If you’ve been doing the same boring introduction for years now and want to try something new, but you’re not sure where to start, ask family and friends and people you work with for feedback and suggestions on what makes you unique. Ask customers you have good rapport with what they like best about working with you. Get a fresh perspective, as if you were brand new and just starting out.
Start by asking yourself these two questions:
- What do I want to accomplish with my elevator speech and professional introductions?
- Am I getting the response and results I desire from my current approach?
If not, then it’s time to reboot, refresh and start anew. If writing a speech, even a dinky little elevator speech, isn’t your thing, then hire a professional writer to do it for you. It won’t cost much and will be worth the investment for the leads it will generate for you.
The benefits of the Success in 60 Seconds program for you are:
- A customized one-on-one interview with you – to dig up and discover the buried treasure within you.
- Define your desired objectives and goals – for your elevator speeches – who, what, when, and where you need dynamic introductions to capitalize on every opportunity to meet a new prospect.
- Discover your unique value – I will use my superpower for recognizing your unique combination of talents, skills, and abilities to showcase you at your best.
- Identify your ideal clients – Understand and clarify who your target markets and ideal clients are to focus on qualified prospects. This will save you time working more efficiently and effectively with less effort.
- List all the benefits you provide with your product or service.
- Customized introductions written just for you – for each and every situation you need them for – networking events, professional and volunteer board meetings, one-on-one meetings, mixers, or unexpected social encounters.
- Branding Blueprint – As if all that weren’t enough, you will also receive a personalized branding blueprint that streamlines your branding and marketing efforts across all mediums, so you communicate how your unique value benefits your ideal clients.
The Success in 60 Seconds program is available individually or in a workshop setting.
Get their attention with first impressions that get you noticed so people want to do business with you.
Call 760-560-7447 or email email@example.com today to schedule a FREE 30-minute interview to attract new prospects to you like bees to honey at your next networking opportunity.
Rayana T. Starre ©2015